To What End?

There will always be two ends of the market. There’s the race to the bottom, based on efficiency at all costs, that says, “we do what they do, but cheaper.” 

The other end offers you even more than you knew to want, because of the ideas embodied and the sustained effort taken to see those ideas through.

In a real estate transaction, your real estate transaction, which end would you choose to represent your best interests?

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