Selling Made Simple

Real estate sales can seem so random and competitive.

One property sells for 30% over ask, while another equally appealing house in the same neighbourhood, for sale at the same time, languishes for weeks with price reductions.

I've found there is one very simple reason why otherwise excellent properties don't sell the way they really should sell. The many details that go into the execution of a sale, if unaddressed or handled incorrectly, all point to this one simple reason why the sale didn’t pan out.

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How (the Hell) Can A Home Buyer Find Decent Value In Toronto?

Every week, as I scour through the most recent sales, I notice the outliers first: the properties that either over or under sold relative to the majority. When working as a buyer agent, part of my job is to predict which properties will, in the end, offer the best value to my buyer. Which ones will offer the biggest bang for the buck.

A value buy changes over time, as priorities of buyers shift in a fluid market. But by observing and understanding recent precedent, I can readily spot emerging trends, market shifts and most importantly, the current value buy.

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A Manifesto For Move Up Buyers

Move up buyers are their own special breed of buyer. Unlike their bright eyed and innocent sibling -the first time buyer - they come with the real estate baggage more akin to a middle child. Lost bids, duplicitous agents, unexpected banking fine print, nightmare closings, it only takes one previous real estate deal gone bad to give these buyers a dark and tarnished lens on all real estate, forever.

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3 Steps to Losing a Bid War

With more people losing bids than winning them these days, I thought that you may appreciate my delving into the makings of a bid and where most fail. 

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